This past September, Med Ad News began its now-annual search for the future of pharmaceutical marketing. We sought out young companies to profile that are providing the most innovative and interesting products, services, or marketing opportunities to pharmaceutical companies and the healthcare community. After reviewing dozens of nominations, many of which were provided by our own readers, we narrowed the list to just three. Each of the three companies chosen by Med Ad News is very different in business model and products and services offered, but all of the companies do share one singular characteristic: that spark of creativity that makes frustrated entrepreneurs say, “Why didn’t I think of that?” Also, this year our three winners share another characteristic: a willingness to challenge the status quo of pharmaceutical marketing practices, one through a rethinking of advertising strategies aimed at physicians and the others through digging deeply into the realities on the ground among doctors and patients. In these companies, we see a little of what the future of our business might hold. Here are Med Ad News’ three Pharmaceutical Marketing Ventures to Watch for 2009.
