[vc_row][vc_column][vc_column_text]Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis.
Discourse analysis at it’s core can be defined as studying the way language is used in context. Instead of just knowing what it is and how discourse analysis can be useful for you, we decided to break it down even further in a mini-series called “Ling 101”. You’re welcome!
In the first installment of our Ling 101 series, Senior Analyst Beth Baldys shares how to identify and decode conversational roles through the principles of Footing and Alignment. [/vc_column_text][vc_video link=”https://videopress.com/v/e4mO1JHT” align=”center”][vc_column_text]
How do you think in-group language affects the physician patient dialogue?
Share below!
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_single_image image=”55974″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”3/4″][vc_column_text]Verilogue offers fly-on-the-wall access to candid healthcare conversations between patients and their healthcare providers. Verilogue’s trained linguists analyze these dialogues using their expertise, and provide unique insights for our clients. Reach out with questions or comments via the below form!.[/vc_column_text][/vc_column][/vc_row]