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Video
Verilogue’s Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39)[/vc_column_text][vc_btn title=”WATCH” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]