[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609855529{margin-bottom: 15px !important;}”]
Video
Verilogue’s Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used in marketing materials for the natural words used by patients and physicians.[/vc_column_text][vc_btn title=”WATCH” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]