So who are these ‘patients’ that everyone’s talking about? UK agency Healthcare Research Worldwide(HRW) has gone some way to finding out with its work on patient complaince – or rather non-complaince.
The firm began looking into the issue in 2005 having heard much talk about the compliance issue, but seen little action to address it.Caroline Jameson says:”people are choosing consicously or subconsiously not to follow a treatment regimen.It’s one of those throny subjects that everybody is aware is big issue, but pharma companies don’t know where to start doing anything about”.
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