In the upcoming November issue of Med Ad News, our sales-force effectiveness series continues with a technology round up, providing a catalogue of new and upgraded tech solutions for pharma sales forces. But technology is not only connecting healthcare professionals with pharmaceutical marketers. Physicians are connecting with their patients through digital channels as well.
According to analysts with Manhattan Research,39% of physicians communicate with patients through e-mail, instant messaging, or secure messaging services–with secure messaging services like RelayHealth and Medem showing growth in the past year.These analysts have also found a considerable consumer interest in connecting with doctors online, and physician acceptance is a major key to pushing this type of communication forward
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