About | Verilogue

The Beginning

The year was 2005, and our founders Jeff Kozloff and Jamison Barnett were tirelessly conducting qualitative market research…

Lots of it—for a major pharmaceutical manufacturer. They had learned a lot about the before and after of the patient’s visit to the physician’s office, but had no accurate way of understanding the crucial interactions occurring during those office visits.

Whereas most of the research world at the time was relying on recall-based research methods, Jeff and Jamison saw the need to simply listen. They had a powerful vision: devise a way for the healthcare industry to uncover natural exam-room conversations between patients and their healthcare providers and do it in a way that is more actionable, and cost-efficient.

Publicis Acquisition

In 2013, Publicis Groupe purchased Verilogue, to intertwine them as a healthcare insight provider in their larger power-of-one movement.

The acquisition of Verilogue further strengthens PHCG’s portfolio by providing clients with an expanded set of customer insight capabilities and new evidence-based customer communications and training programs.

Verilogue has since become the healthcare dialogue experts with more experience in more disease states than anyone else. As purveyors of the world’s largest collection of recorded exam-room dialogues, our talented team of market researchers and staff medical linguists deliver invaluable insights to our clients.

Verilogue Joins Digitas Health

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In 2013, Publicis purchased Verilogue, to intertwine them as a healthcare insight provider in the larger scale power-of-one movement. The acquisition of Verilogue further strengthens PHCG’s portfolio by providing clients with an expanded set of customer insight capabilities and new evidence-based customer communications and training programs.

Learn More About Digitas Health