Thought Leadership
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Decoding the Top Communication Gaps Between Physicians and Patients
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541611050868{margin-bottom: 15px !important;}”] Whitepaper We’ve leveraged nearly a decade of medical linguistic expertise to decode the top communication gaps between patient and healthcare provider.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fdecoding-the-top-communication-gaps-physicians-patients.html||target:%20_blank|”][/vc_column][/vc_row]
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The Costly Impact of Implicit Questions
Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.
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Representative Empathy: Increasing Access in a World of Detached Selling
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610911337{margin-bottom: 15px !important;}”] On-Demand Webinar Sales Trainers know that good selling is built on the foundations of product, disease state and customer knowledge, but fearless selling requires something more: representative empathy.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2Frepresentative-empathy-increasing-access-in-a-world-of-detached-selling.html||target:%20_blank|”][/vc_column][/vc_row]
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How to Bridge the 4 Most Common Types of Physician-Patient Miscommunication
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610665466{margin-bottom: 15px !important;}”] On-demand Webinar In this on-demand webinar we reveal the 4 most common types of miscommunication, and, most importantly, what your brand can do to correct them.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fhow-to-bridge-the-4-most-common-types-of-physician-patient-miscommunication.html||target:%20_blank|”][/vc_column][/vc_row]
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Global Voice Comparison
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610500676{margin-bottom: 15px !important;}”] Infographic Compare and contrast the physician-patient interactions occurring in the United States, Spain, and the United Kingdom. Explore unique differences and similarities in dialogue dynamics.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fglobal-voice-comparison-infographic.html||target:%20_blank|”][/vc_column][/vc_row]
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Emotional Brand Loyalty and Other Successes from the Hospitality Industry
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610410515{margin-bottom: 15px !important;}”] Verilogue Summit What can a Las Vegas hotel teach Pharma about Market Research? MGM’s David Van Kalsbeek shares his winning strategies in this pre-recorded session.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FEmotional-Brand-Loyalty-and-Other-Successes-from-the-Hospitality-Industry.html||target:%20_blank|”][/vc_column][/vc_row]
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The Market Researcher’s Guide to Knowledge Management
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610326855{margin-bottom: 15px !important;}”] EBook Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2F01_2014-MR-Guide-to-Knowledge-Management_NEW-LP.html||target:%20_blank|”][/vc_column][/vc_row]
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Physicians Tell All: Sales Rep Confessional
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610242968{margin-bottom: 15px !important;}”] Video Interview We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value to increasingly busy healthcare providers.[/vc_column_text][vc_btn title=”WATCH” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]
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Turning "Big Data" into "Thick Data" with Patient Netnography
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609431582{margin-bottom: 15px !important;}”] On-Demand Webinar Verilogue’s Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through “big” social media chatter.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fbig-data-to-thick-data-patient-netnography.html||target:%20_blank|”][/vc_column][/vc_row]
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How to Align Your Brand Messaging to Real Patient and Physician Language
[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609470373{margin-bottom: 15px !important;}”] On-Demand Webinar Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FHow-to-Align-Your-Brand-Messaging-to-Real-Patient-and-Physician-Language.html||target:%20_blank|”][/vc_column][/vc_row]