Thought Leadership

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609918691{margin-bottom: 15px !important;}”] Video Verilogue’s Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate and conceptualize intangible things like disease, illness, and treatment. (Duration: 2:39)[/vc_column_text][vc_btn title=”WATCH” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609929945{margin-bottom: 15px !important;}”] Video In this short video, Ketki Gupte, Senior Linguistic Analyst, will guide you through an overview of patient narratives, including real examples of the “Hero Narrative” uncovered in exam room conversations of patients suffering from Generalized Anxiety Disorder. (Duration: 2:40)[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fnarratives-pathways-to-the-patients-journey-video.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609939956{margin-bottom: 15px !important;}”] Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Rheumatoid Arthritis.What are the most popular questions asked by physicians? Where is pain mentioned most by RA patients?[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FRheumatoid-Arthritis-Infographic.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609947971{margin-bottom: 15px !important;}”] On-Demand Webinar In this webinar Verilogue will take you beyond segmentation to explore seven physician typologies identified through communication behaviors exhibited during office visits.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FPhysician-Typologies-Webinar.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609958425{margin-bottom: 15px !important;}”] EBook The more marketers know about their target physician types, the more successful they will be at creating messages which are relevant to them. Verilogue’s physician typologies uncover a unique perspective on the physician not available through traditional research methodologies.[/vc_column_text][vc_btn title=”REQUEST A COPY” link=”url:http%3A%2F%2Fww2.verilogue.com%2FThe-Big-Book-of-Physician-Typologies.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609968002{margin-bottom: 15px !important;}”] EBook Understanding the communication preferences of patients is key to determining how to effectively reach, influence, and motivate them. Explore six unique patient typologies identified through communication behaviors exhibited during office visits.[/vc_column_text][vc_btn title=”REQUEST A COPY” link=”url:http%3A%2F%2Fww2.verilogue.com%2FThe-Big-Book-of-Physician-Typologies.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541609977829{margin-bottom: 15px !important;}”] On-Demand Webinar In this presentation, Verilogue will take you beyond segmentation to explore six patient typologies identified through communication behaviors exhibited during office visits.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FPatient-Typologies-Event-Registration.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610090329{margin-bottom: 15px !important;}”] Whitepaper Discover how samples of real healthcare conversations are reviewed and analyzed together to reveal education gaps your brand can correct with educational materials.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FListening-for-Gaps-in-Patient-Education.html||target:%20_blank|”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610098617{margin-bottom: 15px !important;}”] Physician Roundtable We interviewed four members of the Verilogue Physician Panel to address real-world challenges to patient education and opportunities for pharmaceutical manufacturers to provide physician support.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1541610108729{margin-bottom: 15px !important;}”] Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Type II Diabetes. What words do physicians use to describe ‘sugar’? This and more…[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FType-II-Diabetes-Infographic.html||target:%20_blank|”][/vc_column][/vc_row]