VeriBlog
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Are DTC TV Ads "Scaring" Patients?
[vc_row][vc_column][vc_column_text]A recent BBC article (“Medicine Information Leaflets ‘Too Scary’ says Experts”) illustrated how word choice and framing of side effects on drug inserts may sway patients towards not taking their medication. But why? The Academy of Medical Sciences report, which the BBC quotes, shares that patients may be confused, anxious, and/or off-put by the current…
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Ling 101: Power and Agency
[vc_row][vc_column][vc_column_text]Welcome back! At this point, we’ve covered a good amount of ground on the basics of healthcare discourse analysis. Namely we’ve talked about how linguistics: is integral to good market understanding, can shape understanding with footing and alignment has rules that we can break or follow But what about power and control?
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Ling 101: Rules of Communication
[vc_row][vc_column][vc_column_text]Are you ready to find out more about discourse analysis in healthcare? We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn? In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we…
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Trends in Oncology: Metaphor Basics
[vc_row][vc_column][vc_column_text]The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for use in oncology. As we continue our look at trends across Verilogue’s conversation database, one…
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Trends in Oncology: Conversation “Vital Signs”
[vc_row][vc_column][vc_column_text]As we convened with our global oncology colleagues and look toward the future of cancer research at ASCO 2017, Verilogue analysts have taken a last look at 2016 to see how two basic conversation “vital signs” have evolved in the European (and UK) oncology visit.
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World MS Day 2017 – MS in the Exam Room
[vc_row][vc_column][vc_column_text]In support of World MS Day, we created a short video highlighting the key characteristics of in-office conversations between Physicians and Patient diagnosed with Multiple Sclerosis. Through our invaluable partnerships with the healthcare industry, we are excited to continue our efforts to improve the MS patient experience, one conversation at a time.
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ONCs’ Top Tips for Attending ASCO 2017
[vc_row][vc_column][vc_column_text]Every year marketers, HCPs, and researchers gather at ASCO (American Society of Clinical Oncology) to learn about the newest breakthroughs and developments in the war on cancer. With a large variety of progress across all cancer types, this conference is a great opportunity for individuals to stay on top of industry news. With a lot…
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2017 ACC, Opinions, Feedback and More from Our Docs
[vc_row][vc_column][vc_column_text]At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with several of our panel physicians who experienced the congress first hand. This year we had…
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Ling 101: How to Decode Conversational Roles
[vc_row][vc_column][vc_column_text]Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis. Discourse analysis at it’s core can be defined as studying the way language is used in context. Instead…
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Three Conference Tips for Attending Your Next Big Event
[vc_row][vc_column][vc_column_text]How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work? Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking…