VeriBlog
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Solving Your Marketing Problems with Linguistics
[vc_row][vc_column][vc_column_text]When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the image of linguistics is to many people. I mean, just take a quick search for…
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"I’ll Take my Prescription Medium-Rare"
[vc_row][vc_column][vc_column_text]Recently, the Texas Beef Council hired 4 seasoned pharmaceutical reps to start selling beef to promote a healthy diet to physicians. While you may initially think promoting red meat as a healthy food would be a bad (if not terrible) idea, it is arguably time to think again. “Arguably” meaning that meat-lovers might have finally…
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VeriHistory Lesson: ASR, Big Data, and Accuracy
[vc_row][vc_column][vc_column_text] The market research we conduct at Verilogue is a bit unique. It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers. While having the audio is great for detecting tonality and sentiment, the real meat behind our analyses requires a highly accurate, verbatim transcript.How could we get the transcripts…
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Shades of Grey: Is There More to Patient Engagement?
[vc_row][vc_column][vc_column_text]With the Academy Awards on Sunday, those who watched the evening saw more than glittering dresses, tears of joy, and faces of disappointment. If you tuned in for a bit of the ceremony, you also saw the host, Jimmy Kimmel, work to make hours of awards and speeches (which, let’s face it, can be quite…
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Desires and Actions: Love in the Healthcare Conversation
[vc_row][vc_column][vc_column_text]With Valentine’s day right around the corner you’re undoubtedly being bombarded with ads for flowers, candy, or other gifts to show someone you really care about them. This got us thinking- what is love? Okay okay, that’s not necessarily a question we can answer here, but what we can answer is- how do people talk…
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Verilogue celebrates American Heart Month: 3 Ideas for Office Fundraisers
[vc_row][vc_column][vc_column_text]Hearts seem to be everywhere during the month of February—you can hardly walk through a store without seeing dozens of them on decorations, cards, chocolates, and more. But this month also has a more serious association with hearts than just Valentine’s. February is American Heart Month, an effort organized by the American Heart Association (AHA)…
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7 Conferences for 2017
New year, new conferences! Or at least that’s one thing the Veriloguers are excited for in 2017. We’ve asked a handful of colleagues around the office three simple questions: What conference are you excited for? Why are you looking forward to it? What do you hope to learn from it? The 7 Conferences we picked…
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New Year, New You
[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]According to a survey conducted by the Statistics Brain Research Institute, 41% of Americans usually make New Year’s resolutions. Findings from the same research showed that nearly a quarter of those who made resolutions for 2017 had the goal of “losing weight” or “eating healthier”.
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When Humans Thrash
[vc_row][vc_column][vc_column_text]In computer science, thrashing occurs when the process of data transfer prohibits the execution of operations. When your computer is thrashing, it’s perceived as slow, sluggish, on the verge of crashing. Remember when you tried to open that PDF on your older work laptop and you saw Adobe Acrobat launch in your task bar but…
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Galactic Grammar and Interstellar Syntax
[vc_row][vc_column][vc_column_text]A Linguist’s response to the film Arrival There’s been some hype about the new film Arrival, and some newfound attention to the field of linguistics. Rather than point out all of the inevitable liberty-taking that comes with projecting an everyday life onto the big screen, I wanted to show my appreciation. And the way I’m…