Insights

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • 2017 ACC, Opinions, Feedback and More from Our Docs

    [vc_row][vc_column][vc_column_text]At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with…

  • Ling 101: How to Decode Conversational Roles

    [vc_row][vc_column][vc_column_text]Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis. Discourse analysis…

  • Three Conference Tips for Attending Your Next Big Event

    [vc_row][vc_column][vc_column_text]How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work?  Hopefully, not many but a bad conference experience can happen. Many people…

  • Solving Your Marketing Problems with Linguistics

    [vc_row][vc_column][vc_column_text]When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the…

  • "I’ll Take my Prescription Medium-Rare"

    [vc_row][vc_column][vc_column_text]Recently, the Texas Beef Council hired 4 seasoned pharmaceutical reps to start selling beef to promote a healthy diet to physicians. While you may initially think promoting red meat as a healthy food would be a bad (if not terrible)…

  • VeriHistory Lesson: ASR, Big Data, and Accuracy

    [vc_row][vc_column][vc_column_text]  The market research we conduct at Verilogue is a bit unique.  It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers.  While having the audio is great for detecting tonality and sentiment, the real…

  • Shades of Grey: Is There More to Patient Engagement?

    [vc_row][vc_column][vc_column_text]With the Academy Awards on Sunday, those who watched the evening saw more than glittering dresses, tears of joy, and faces of disappointment. If you tuned in for a bit of the ceremony, you also saw the host, Jimmy Kimmel,…

  • Desires and Actions: Love in the Healthcare Conversation

    [vc_row][vc_column][vc_column_text]With Valentine’s day right around the corner you’re undoubtedly being bombarded with ads for flowers, candy, or other gifts to show someone you really care about them. This got us thinking- what is love? Okay okay, that’s not necessarily a…

  • Verilogue celebrates American Heart Month: 3 Ideas for Office Fundraisers

    [vc_row][vc_column][vc_column_text]Hearts seem to be everywhere during the month of February—you can hardly walk through a store without seeing dozens of them on decorations, cards, chocolates, and more.  But this month also has a more serious association with hearts than just…

  • 7 Conferences for 2017

    New year, new conferences! Or at least that’s one thing the Veriloguers are excited for in 2017. We’ve asked a handful of colleagues around the office three simple questions: What conference are you excited for? Why are you looking forward…