Insights

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  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • VERILOGUE GUEST PRESENTER AT 2008 PMRG CONFERENCE

    FORT WASHINGTON, Pa, October 14, 2008 – Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will discuss the opportunities that exist to understand and shape customer attitudes and behaviors at the clinical point-of-practice. Specifically, Verilogue’s…

  • VERILOGUE UNVEILS REAL PATIENT CONCERNS RELATED TO HIGH CHOLESTEROL AT THIS YEAR’S AACH CONFERENCE

    FORT WASHINGTON, PA, October 13, 2008 – One of the biggest challenges facing primary care physicians treating patients with high cholesterol is getting patients to agree and adhere to recommended treatments, be they in the form of pharmaceutical therapy, lifestyle modifications,…

  • 2000 PAGES OF CONTENT FROM VERILOGUE ADDED TO MENTAL HEALTH RESEARCH & TRAINING DATABASE.

    Verilogue digitally records live interactions between patients and physicians and, once anonymized, the transcripts are provided to professionals and stude nts in the mental health discipline to enhance understanding of disease and treatment. Now, with this new agreement, database users…

  • Bridging the Communication Gap Between Physicians & Patients

    New patient education and tools and technologies are helping to fill the monstrous gap in patient-physican communications.But even the best tools have to address the need for simple ,clear communication for both parties.PharmaVoice taps experts form all sides of the…

  • VERILOGUE FEATURED IN RESEARCH MAGAZINE

    So who are these ‘patients’ that everyone’s talking about? UK agency Healthcare Research Worldwide(HRW) has gone some way to finding out with its work on patient complaince – or rather non-complaince. The firm began looking into the issue in 2005…

  • LISTENING TO DOCTORS AND PATIENTS TALK – PHILADELPHIA INQUIRER

    Listening to doctors and patients talk A Fort Washington firm offers health-care clients a chance to hear what they say to one another. When Zaccary Newsham-Quinn, 4, visits his pediatrician in Levittown, the doctor, Nathan Zankman, asks if he would…

  • VERILOGUE SECURES INVESTMENT FROM EDISON VENTURE FUND

    FORT WASHINGTON, Pa, December 18, 2007 – Verilogue, inventor and leader of new technology for Point of Practice™ pharmaceutical market research, announces plans for leveraging its $4 million in financing from Edison Venture Fund of Lawrenceville, NJ. Verilogues patent-pending technology system…

  • EASTERN TECHNOLOGY COUNCIL NAMES ANNUAL AWARD WINNERS

    AppLabs, a software testing firm based in Center City Philadelphia, was named Technology Company of the Year at the Eastern Technology Council’s 15th annual Enterprise Awards dinner Thursday night. Auxilium Holdings Inc. (NASDAQ:AUXL), a Malvern, Pa., pharmaceutical company, was named…

  • TOP LIFE SCIENCES AND TECHNOLOGY CEOS HONORED

    The head of a Princeton payroll and credit-card-payments firm and the chief executive officer of a Wayne specialty-pharmaceutical company were each named “CEO of the Year” last night at the annual Eastern Technology Council’s Enterprise Awards event. More than 1,200…

  • VERILOGUE NAMED TECHNOLOGY STARTUP OF THE YEAR

    FORT WASHINGTON, Pa, December 12, 2007 – Verilogue announces its selection as winner of Technology Startup of the Year by Eastern Technology Council at the Enterprise Awards ceremony last week. “We are honored that our unique company and technology platform are…