Insights

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  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • Emotional Brand Loyalty and Other Successes from the Hospitality Industry

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610410515{margin-bottom: 15px !important;}”] Verilogue Summit What can a Las Vegas hotel teach Pharma about Market Research? MGM’s David Van Kalsbeek shares his winning strategies in this pre-recorded session.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FEmotional-Brand-Loyalty-and-Other-Successes-from-the-Hospitality-Industry.html||target:%20_blank|”][/vc_column][/vc_row]

  • The Market Researcher’s Guide to Knowledge Management

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610326855{margin-bottom: 15px !important;}”] EBook Learn how to break away from inefficient document management tools and practices. A short guide for pharmaceutical market researchers.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2F01_2014-MR-Guide-to-Knowledge-Management_NEW-LP.html||target:%20_blank|”][/vc_column][/vc_row]

  • Physicians Tell All: Sales Rep Confessional

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610242968{margin-bottom: 15px !important;}”] Video Interview We asked three leading physicians to talk to us about visits with pharmaceutical sales representatives; what they like, what they dislike, and areas where even your best reps can improve to provide more value…

  • Turning "Big Data" into "Thick Data" with Patient Netnography

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609431582{margin-bottom: 15px !important;}”] On-Demand Webinar Verilogue’s Carolyn Reed shows you how to engage Twitter to target and analyze key consumer interactions by efficiently sifting through “big” social media chatter.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fbig-data-to-thick-data-patient-netnography.html||target:%20_blank|”][/vc_column][/vc_row]

  • How to Align Your Brand Messaging to Real Patient and Physician Language

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609470373{margin-bottom: 15px !important;}”] On-Demand Webinar Learn how a comparative analysis of real doctor-patient conversations, can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FHow-to-Align-Your-Brand-Messaging-to-Real-Patient-and-Physician-Language.html||target:%20_blank|”][/vc_column][/vc_row]

  • Finding Common Ground for Patient and Physician Communications

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609612214{margin-bottom: 15px !important;}”] Whitepaper Learn how a comparative analysis of real doctor-patient conversations can help you to identify the words, phrases, and stories most likely to resonate in brand marketing and education materials.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FFinding-Common-Ground-for-Patient-and-Physician-Communications.html||target:%20_blank|”][/vc_column][/vc_row]

  • Understanding the Opportunities and Gaps in Physician-Patient Conversation

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609620942{margin-bottom: 15px !important;}”] Pre-Recorded Panel Discussion Four healthcare dialogue experts will respond to live questions and reviewing real dialogue case studies to ensure clear understanding of the “what,” “why,” and “so what” of physician-patient dialogue.[/vc_column_text][vc_btn title=”WATCH” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]

  • Leveraging Patient Narratives for Individual Outcomes

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609630420{margin-bottom: 15px !important;}”] Illustrated Research Poster Download Verilogue’s cutting-edge research poster to hear naturally occurring narratives shared by patients with their physicians at key decision points along the prostate cancer patient’s journey.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2F05_2014-PBIRG-Netnography-Poster_NEW-LP.html||target:%20_blank|”][/vc_column][/vc_row]

  • Gaining a Deeper Understanding of the Illness Narrative

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609640388{margin-bottom: 15px !important;}”] Multi-Modal Case Study Explore the patient’s unique illness narrative by engaging multi-modal research encompassing exam-room dialogue, in-home ethnography and follow-up interviews.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2Fa-case-in-multi-modal-research.html||target:%20_blank|”][/vc_column][/vc_row]

  • Live from SPBT 2013: Secrets of the Patient Journey

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609480782{margin-bottom: 15px !important;}”] Sales Training Workshop In this workshop you will learn how to use dialogue-infused training to develop knowledgeable and effective sales superstars. You will be exposed to multiple real in-office doctor-patient dialogues that cover a range of…