Insights

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • Secrets from the Exam-Room: Getting the Scoop on Competitor Brand Positioning

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609847149{margin-bottom: 15px !important;}”] On-Demand Webinar Learn how to use our exam-room dialogue to hear how your brand is being positioned against the competition by physicians, how your product maps up against competitor profiles, and where leverage points exist in…

  • The True Lexicons of Patients and Physicians

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609855529{margin-bottom: 15px !important;}”] Video Verilogue’s Jane Niehaus explains the value of lexicon analysis as a way to capture the true voice of your customers. Jane illustrates how a brand team employed dialogue research to swap ineffective symptom language used…

  • Multiple Sclerosis

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609865702{margin-bottom: 15px !important;}”] Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Multiple Sclerosis exam room interactions. What words do patients use when talking about treatment via injection? This and more…[/vc_column_text][vc_btn…

  • Dialogue Detective: Gathering Competitor Intelligence Through Exam-Room Conversation

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609877102{margin-bottom: 15px !important;}”] Whitepaper As a “Dialogue Detective” you’ll get to hear how your brand is being positioned against the competition, how your product maps up against competitor profiles, and where leverage points exist in the market.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FCompetitor-Intelligence-through-Exam-Room-Conversation.html||target:%20_blank|”][/vc_column][/vc_row]

  • Breast Cancer

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609888540{margin-bottom: 15px !important;}”] Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of real Breast Cancer exam room interactions. How does the breast cancer conversation compare to other tumor types? This and more……

  • Medical Metaphors: a Map to Effective Communication

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609918691{margin-bottom: 15px !important;}”] Video Verilogue’s Kevin Fulmer explains the power of metaphor analysis as a rich resource for healthcare marketers. Kevin uses real dialogue examples from various therapeutic categories to illustrate how patients and physicians use metaphors to communicate…

  • Narratives: Pathways to the Patient’s Journey

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609929945{margin-bottom: 15px !important;}”] Video In this short video, Ketki Gupte, Senior Linguistic Analyst, will guide you through an overview of patient narratives, including real examples of the “Hero Narrative” uncovered in exam room conversations of patients suffering from Generalized…

  • Rheumatoid Arthritis

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609939956{margin-bottom: 15px !important;}”] Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Rheumatoid Arthritis.What are the most popular questions asked by physicians? Where is pain mentioned most by…

  • Physician Typologies: New Strategies for Targeted Communication

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609947971{margin-bottom: 15px !important;}”] On-Demand Webinar In this webinar Verilogue will take you beyond segmentation to explore seven physician typologies identified through communication behaviors exhibited during office visits.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FPhysician-Typologies-Webinar.html||target:%20_blank|”][/vc_column][/vc_row]

  • The Big Book of Physician Typologies

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609958425{margin-bottom: 15px !important;}”] EBook The more marketers know about their target physician types, the more successful they will be at creating messages which are relevant to them. Verilogue’s physician typologies uncover a unique perspective on the physician not available…