Insights

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • Loud & Clear: Three Ways to Help Patients Remember Your Marketing Message

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610157816{margin-bottom: 15px !important;}”] On-Demand Webinar This on demand webinar will provide participants with examples of key gaps in patient-doctor communication and three ways to improve message delivery and retention. [/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2F3-Ways-to-Help-Patients-Remember-Your-Marketing-Message_SignUp.html||target:%20_blank|”][/vc_column][/vc_row]

  • The Subtle Ways that Words Influence Us

    [vc_row][vc_column][vc_column_text]Words matter—that’s why we do the work that we do at Verilogue. We all probably agree that having clear and effective communication is important, but even more than that, the very words we choose can subtly impact those with whom…

  • Introducing VeriQual: Q&A with Stacy Hartung

    [vc_row][vc_column][vc_column_text]You might know Verilogue as an “ethnographic market research company” or a “dialogue research company” but did you know we also specialize in other qualitative research methods? Since 2012, Verilogue has conducted hundreds of non-dialogue qualitative research studies and this…

  • Should You Get That Scan? Your Doctor Might Not Be Great At Helping You Decide

    August 18, 2018 – “Your doctor probably nags you to schedule cancer screening tests like mammograms and colonoscopies. These tests, after all, can be life-saving, and most doctors want to make sure you get them done. But when it comes…

  • Doctor-patient discussions neglect potential harms of lung cancer screening, study finds

    August 13, 2018 – “Although national guidelines advise doctors to discuss the benefits and harms of lung cancer screening with high-risk patients because of a high rate of false positives and other factors, those conversations aren’t happening the way they…

  • Verilogue Supports #Equalpayday

    Verilogue Supports Equalpayday in 2018.

  • Why Do We Need Linguists?

    [vc_row][vc_column][vc_column_text]Imagine the preparation for an event like, let’s say, the Super Bowl. Coaches, players, trainers, and everyone else involved work constantly, together and alone, to be at peak performance when the big game rolls around. Now, imagine if, one day…

  • Two Reasons Why Drug Names Can Be A Challenge, Linguistically Speaking

    [vc_row][vc_column][vc_column_text]When I work on pipeline products, I always find the moment when drug names are announced incredibly fascinating, not just because it feels like the launch of a product’s identity in a sense, but also because the nuances of the…

  • The Top 3 Benefits of Message Optimization in Pharma

    [vc_row][vc_column][vc_column_text]In 2016, Pharmaceutical companies spent over 5.7 billion dollars globally in direct-to-consumer marketing. This is a 9% bump over 2015’s expenditures, a large increase for such a mature industry. With the growth of digital interconnectivity though, is this surprising? Tracking…

  • What Confusion About Health Insurance Looks Like In The Doctor’s Office

    September 29, 2017 – “As the country considers ways to once again reform its healthcare system, we have to remember that competition among insurance companies can become so confusing as to bewilder patients and physicians, thereby thwarting their ability to…