Resources
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Are DTC TV Ads "Scaring" Patients?
A recent BBC article (“Medicine Information Leaflets ‘Too Scary’ says Experts”) illustrated how word choice and framing of side effects on drug inserts may sway patients towards not taking their medication. But why? The Academy of Medical Sciences report, which…
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Trends in Oncology: Metaphor Basics
The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for…
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Trends in Oncology: Conversation “Vital Signs”
As we convened with our global oncology colleagues and look toward the future of cancer research at ASCO 2017, Verilogue analysts have taken a last look at 2016 to see how two basic conversation “vital signs” have evolved in the…
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When Humans Thrash
In computer science, thrashing occurs when the process of data transfer prohibits the execution of operations. When your computer is thrashing, it’s perceived as slow, sluggish, on the verge of crashing. Remember when you tried to open that PDF on…
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Galactic Grammar and Interstellar Syntax
A Linguist’s response to the film Arrival There’s been some hype about the new film Arrival, and some newfound attention to the field of linguistics. Rather than point out all of the inevitable liberty-taking that comes with projecting an everyday…