Communication
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Why Do We Need Linguists?
[vc_row][vc_column][vc_column_text]Imagine the preparation for an event like, let’s say, the Super Bowl. Coaches, players, trainers, and everyone else involved work constantly, together and alone, to be at peak performance when the big game rolls around. Now, imagine if, one day at practice, the coach just asked the players how they felt about their plays instead…
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Ling 101: Resonating with your Audience
[vc_row][vc_column][vc_column_text]Hello and welcome back for the last installment of our Ling 101 mini-series! In this video, we discuss Metonymy and Synecdoche. Sound intimidating? Well fear not, as you have the dialogue experts to break it down for you, and show you how these concepts can help you resonate with your target audience.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://videopress.com/v/WiHrSuZp” align=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1602759349655{border-bottom-width:…
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Blogger Spotlight: ONC’s Response to ASCO 2017
[vc_row][vc_column][vc_column_text]Even though ASCO 2017 wrapped up over a month ago, we are still pretty curious and interested in what’s to come from the oncology community. We’re especially excited to hear what real attendees have to say about their experiences. Our curiosity sparked us to reach out to one of our Oncologists who went to ASCO…
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Are DTC TV Ads "Scaring" Patients?
[vc_row][vc_column][vc_column_text]A recent BBC article (“Medicine Information Leaflets ‘Too Scary’ says Experts”) illustrated how word choice and framing of side effects on drug inserts may sway patients towards not taking their medication. But why? The Academy of Medical Sciences report, which the BBC quotes, shares that patients may be confused, anxious, and/or off-put by the current…
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Ling 101: Power and Agency
[vc_row][vc_column][vc_column_text]Welcome back! At this point, we’ve covered a good amount of ground on the basics of healthcare discourse analysis. Namely we’ve talked about how linguistics: is integral to good market understanding, can shape understanding with footing and alignment has rules that we can break or follow But what about power and control?
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Trends in Oncology: Metaphor Basics
[vc_row][vc_column][vc_column_text]The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for use in oncology. As we continue our look at trends across Verilogue’s conversation database, one…
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2017 ACC, Opinions, Feedback and More from Our Docs
[vc_row][vc_column][vc_column_text]At this year’s American College of Cardiology (ACC) Annual Meeting, medical professionals from all over the world gathered to unite in the continuous fight for heart health. While I was unfortunately unable to attend, we did get to speak with several of our panel physicians who experienced the congress first hand. This year we had…
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Ling 101: How to Decode Conversational Roles
[vc_row][vc_column][vc_column_text]Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis. Discourse analysis at it’s core can be defined as studying the way language is used in context. Instead…
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Three Conference Tips for Attending Your Next Big Event
[vc_row][vc_column][vc_column_text]How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work? Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking…
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Solving Your Marketing Problems with Linguistics
[vc_row][vc_column][vc_column_text]When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the image of linguistics is to many people. I mean, just take a quick search for…