discourse analysis
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Ling 101: Rules of Communication
[vc_row][vc_column][vc_column_text]Are you ready to find out more about discourse analysis in healthcare? We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn? In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we…
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Ling 101: How to Decode Conversational Roles
[vc_row][vc_column][vc_column_text]Last month we shared with you how certain linguistic methodologies can provide meaningful content to shape your marketing decisions. Now that you know how linguistics can be applied, let’s dive deeper and talk more about the first big idea of discourse analysis. Discourse analysis at it’s core can be defined as studying the way language is used in context. Instead…
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Galactic Grammar and Interstellar Syntax
[vc_row][vc_column][vc_column_text]A Linguist’s response to the film Arrival There’s been some hype about the new film Arrival, and some newfound attention to the field of linguistics. Rather than point out all of the inevitable liberty-taking that comes with projecting an everyday life onto the big screen, I wanted to show my appreciation. And the way I’m…
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Zombie, Walkers, and The Walking Dead: Exploring In-Office Constructs of Meaning
[vc_row css=”.vc_custom_1602579158927{border-bottom-width: 1px !important;border-bottom-color: #eeeeee !important;border-bottom-style: solid !important;}”][vc_column][vc_column_text]The impending return of AMC’s The Walking Dead on October 23rd, with its portrayal of flesh-eating, swarming zombies, or “walkers” as they’ve been coined, has me thinking about how we use that term in our daily lives. Or more specifically, what do patients and physicians actually mean when…
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The Power Behind Hope: Magic versus Miracle
[vc_row][vc_column][vc_column_text]What is the “magic pill”? Does it exist? The (very) short answer is no. But don’t worry- “miracle pills” might! So what’s the difference between a magic pill and a miracle pill, and how do doctors and patients feel about them?