Linguistics
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Why Do We Need Linguists?
[vc_row][vc_column][vc_column_text]Imagine the preparation for an event like, let’s say, the Super Bowl. Coaches, players, trainers, and everyone else involved work constantly, together and alone, to be at peak performance when the big game rolls around. Now, imagine if, one day at practice, the coach just asked the players how they felt about their plays instead…
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Ling 101: Resonating with your Audience
[vc_row][vc_column][vc_column_text]Hello and welcome back for the last installment of our Ling 101 mini-series! In this video, we discuss Metonymy and Synecdoche. Sound intimidating? Well fear not, as you have the dialogue experts to break it down for you, and show you how these concepts can help you resonate with your target audience.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://videopress.com/v/WiHrSuZp” align=”center”][/vc_column][/vc_row][vc_row css=”.vc_custom_1602759349655{border-bottom-width:…
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Ling 101: Power and Agency
[vc_row][vc_column][vc_column_text]Welcome back! At this point, we’ve covered a good amount of ground on the basics of healthcare discourse analysis. Namely we’ve talked about how linguistics: is integral to good market understanding, can shape understanding with footing and alignment has rules that we can break or follow But what about power and control?
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Ling 101: Rules of Communication
[vc_row][vc_column][vc_column_text]Are you ready to find out more about discourse analysis in healthcare? We’ve already discussed how linguistics is integral to good market understanding, and how discourse analysis helps shape that understanding with footing and alignment, but what else can we learn? In this Ling 101 mini-lesson, we look at understanding the in-office conversational rules, how we…
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Trends in Oncology: Metaphor Basics
[vc_row][vc_column][vc_column_text]The treatment discussion as a whole has been impacted by the launch of new classes of treatment and new products over the past year. One third (10/30) of newly approved molecules in the European Union in 2016 were drugs for use in oncology. As we continue our look at trends across Verilogue’s conversation database, one…
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Three Conference Tips for Attending Your Next Big Event
[vc_row][vc_column][vc_column_text]How many times have you found yourself at a conference, attending sessions you have no interest in, and then spending most of the night catching up on work? Hopefully, not many but a bad conference experience can happen. Many people find themselves ebbing and flowing through conference highs and lows throughout the day, from networking…
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Solving Your Marketing Problems with Linguistics
[vc_row][vc_column][vc_column_text]When you ask a linguist what the most common question they get asked is, you’re most likely going to hear “how many languages do you speak?” This questions isn’t a bad or wrong question, but it showcases how focused the image of linguistics is to many people. I mean, just take a quick search for…
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VeriHistory Lesson: ASR, Big Data, and Accuracy
[vc_row][vc_column][vc_column_text] The market research we conduct at Verilogue is a bit unique. It relies on the linguistic analysis of actual recorded conversations between physicians and their patients/caregivers. While having the audio is great for detecting tonality and sentiment, the real meat behind our analyses requires a highly accurate, verbatim transcript.How could we get the transcripts…
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Shades of Grey: Is There More to Patient Engagement?
[vc_row][vc_column][vc_column_text]With the Academy Awards on Sunday, those who watched the evening saw more than glittering dresses, tears of joy, and faces of disappointment. If you tuned in for a bit of the ceremony, you also saw the host, Jimmy Kimmel, work to make hours of awards and speeches (which, let’s face it, can be quite…
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Galactic Grammar and Interstellar Syntax
[vc_row][vc_column][vc_column_text]A Linguist’s response to the film Arrival There’s been some hype about the new film Arrival, and some newfound attention to the field of linguistics. Rather than point out all of the inevitable liberty-taking that comes with projecting an everyday life onto the big screen, I wanted to show my appreciation. And the way I’m…