Insights

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  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • New Year, New You

    [vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]According to a survey conducted by the Statistics Brain Research Institute, 41% of Americans usually make New Year’s resolutions. Findings from the same research showed that nearly a quarter of those who made resolutions for 2017 had the goal of…

  • When Humans Thrash

    [vc_row][vc_column][vc_column_text]In computer science, thrashing occurs when the process of data transfer prohibits the execution of operations. When your computer is thrashing, it’s perceived as slow, sluggish, on the verge of crashing. Remember when you tried to open that PDF on…

  • Galactic Grammar and Interstellar Syntax

    [vc_row][vc_column][vc_column_text]A Linguist’s response to the film Arrival There’s been some hype about the new film Arrival, and some newfound attention to the field of linguistics. Rather than point out all of the inevitable liberty-taking that comes with projecting an everyday…

  • Talking Taboo: Opioid Abuse on the Rise

    [vc_row][vc_column][vc_column_text]The “opioid epidemic” is a growing problem in the United States. The state of Virginia declared a public health emergency relating to abuse of such substances, Google search data shows a higher rate of searches for the heroin treatment Suboxone…

  • Social Desirability and The Donald

    [vc_row][vc_column][vc_column_text]Very few people saw this coming.  You could argue that undecided, silent voters are to blame, or maybe it’s the “overconfidence” of the Democratic party.  Sure, those were factors, but it could also be a bit of a chicken and…

  • Coming Up Next: How do Doctors Talk about the Drug Pipeline?

    [vc_row][vc_column][vc_column_text]When we talk about the drug pipeline, we’re talking about the future. Pipeline drugs are often the newest medical advancements that scientists are still in the process of testing for safety or efficacy. As doctors can’t generally prescribe pipeline drugs,…

  • Zombie, Walkers, and The Walking Dead: Exploring In-Office Constructs of Meaning

    [vc_row css=”.vc_custom_1602579158927{border-bottom-width: 1px !important;border-bottom-color: #eeeeee !important;border-bottom-style: solid !important;}”][vc_column][vc_column_text]The impending return of AMC’s The Walking Dead on October 23rd, with its portrayal of flesh-eating, swarming zombies, or “walkers” as they’ve been coined, has me thinking about how we use that term…

  • Talking Taboo: Election Politics in the Exam Room

    [vc_row css=”.vc_custom_1602574600283{border-bottom-width: 1px !important;border-bottom-color: #eeeeee !important;border-bottom-style: solid !important;}”][vc_column][vc_column_text]With the first two debates in the books and a third fast approaching, you may be thinking to yourself: “I don’t care for either one of those people.” You most likely wouldn’t be…

  • Are new drugs really that bad for patients?

    [vc_row css=”.vc_custom_1602574600283{border-bottom-width: 1px !important;border-bottom-color: #eeeeee !important;border-bottom-style: solid !important;}”][vc_column][vc_column_text]In his article “New Drugs are Often Bad for Patients, Great for Pharma”, Allen Francis, Professor Emeritus at Duke University, makes the following statements:[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1602574600283{border-bottom-width: 1px !important;border-bottom-color: #eeeeee !important;border-bottom-style: solid !important;}”][vc_column][vc_column_text css=”.vc_custom_1602575235890{border-left-width: 2px…

  • The Power Behind Hope: Magic versus Miracle

    [vc_row][vc_column][vc_column_text]What is the “magic pill”? Does it exist? The (very) short answer is no. But don’t worry- “miracle pills” might! So what’s the difference between a magic pill and a miracle pill, and how do doctors and patients feel about…