Insights

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  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • Verilogue logo

    VERILOGUE STUDY: HOW ONLINE PATIENT COMMUNITIES ARE INFLUENCING THE DOCTOR-PATIENT DIALOGUE

    HORSHAM, Pa. – November 10, 2010 – The doctor-patient relationship has long been an asymmetric one in which the physician’s clinical agenda trumps the patient’s need to voice and explore his/her health concerns. To bridge this gap in competing priorities,…

  • VERILOGUE ANNOUNCES NEW GLOBAL MARKET RESEARCH OFFERING

    HORSHAM, Pa. November 5, 2010 – Innovative health care market research firm Verilogue continues its trend of rapid growth with the announcement that it now provides pharmaceutical marketers with the same unique insight into the physician-patient conversation on a global…

  • VERILOGUE DEBUTS ON DELOITTE’S 2010 GREATER PHILADELPHIA FAST 50

    HORSHAM, Pa. October 25, 2010 – Global pharmaceutical market research firm, Verilogue, receives Rising Star recognition in Deloitte’s Fast 50 Program for Greater Philadelphia in 2010. The Fast 50 ranking recognizes the fastest growing technology, media, telecommunications and life sciences…

  • VERILOGUE PRESENTS ON ELECTRONIC HEALTH RECORDS AND THE PHYSICIAN-PATIENT RELATIONSHIP AT PMRG

    HORSHAM, Pa. October 22, 2010 – Verilogue, a leading pharmaceutical market research firm that captures and analyzes authentic physician-patient interactions, will examine the current and future influence of EHR [Electronic Health Record] on the doctor-patient dialogue. Specifically, Verilogue’s case study…

  • VERILOGUE DISHES OUT FOR RETURNING PENNSYLVANIA TROOPS

    HORSHAM, Pa. – October 8, 2010 – Following a period of rapid growth and commercial success in an overall sluggish economy, healthcare market research firm Verilogue donated a day of community service to welcome home Pennsylvania troops returning from tours overseas.…

  • PHARMAVOICE NAMES JEFF KOZLOFF AS ONE OF THE 100 MOST INSPIRING PEOPLE IN THE LIFE-SCIENCES INDUSTRY

    Every year, I think this is it, we’ve reached the pinnacle. And yet, every year, I continue to be amazed by the individuals whom our readers have identified as the most inspiring, motivating, and outstanding leaders in the life-science industry.…

  • VERILOGUE ACHIEVES RECORD GROWTH IN FIRST HALF OF 2010

    HORSHAM, Pa. – June 29, 2010 – The first health care market research company to listen to, analyze and deliver nationwide insights derived from naturally-occurring dialogue between patients and physicians,Verilogue today announced it has captured more than 50,000 physician-patient conversations…

  • MEDAD NEWS: UNSCRIPTED SCRUTINY

    The battle for the hearts, minds and prescription pads of physicians treating targeted patients has always been challenging, but competitive pressures have never been more intense. Impending patent expirations threaten to expose billions of dollars in branded products to generic…

  • PHARMAEXEC: TALK OF THE TOWN

    REMS programs. Megamergers. Generic encroachment. New sampling guidelines. The “unknowns” in the pharma industry have never been more prevalent or complex. But despite volumes of lagging prescription data and recall-based market research, pharma is still struggling to understand and anticipate…

  • MEDAD NEWS: AD-VENTURES IN MARKETING

    This past September, Med Ad News began its now-annual search for the future of pharmaceutical marketing. We sought out young companies to profile that are providing the most innovative and interesting products, services, or marketing opportunities to pharmaceutical companies and…