Insights

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  • Turning Treatment Barriers into Drivers

    Improved compliance and adherence can lead to better health outcomes for patients and brand growth for drug manufacturers, but convincing patients to accept treatment is a well-recognized challenge.

  • The Costly Impact of Implicit Questions

    Learn about a dangerous, hidden communication challenge facing patients and their healthcare providers. Then uncover ways for your brand to offer support by helping put patients on a path towards activation and adherence.

  • The Definitive Guide to Dialogue Research

    Whether you’re new to healthcare dialogue research or consider yourself an expert, the Definitive Guide to Dialogue Research will help you discover how natural exam-room conversations can be applied to build a stronger foundation for your brand marketing goals.

  • The Big Book of Patients Typologies

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609968002{margin-bottom: 15px !important;}”] EBook Understanding the communication preferences of patients is key to determining how to effectively reach, influence, and motivate them. Explore six unique patient typologies identified through communication behaviors exhibited during office visits.[/vc_column_text][vc_btn title=”REQUEST A COPY” link=”url:http%3A%2F%2Fww2.verilogue.com%2FThe-Big-Book-of-Physician-Typologies.html||target:%20_blank|”][/vc_column][/vc_row]

  • Patient Typologies: Right Audience, Right Message

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541609977829{margin-bottom: 15px !important;}”] On-Demand Webinar In this presentation, Verilogue will take you beyond segmentation to explore six patient typologies identified through communication behaviors exhibited during office visits.[/vc_column_text][vc_btn title=”WATCH” link=”url:http%3A%2F%2Fww2.verilogue.com%2FPatient-Typologies-Event-Registration.html||target:%20_blank|”][/vc_column][/vc_row]

  • Listening for Gaps in Patient Education

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610090329{margin-bottom: 15px !important;}”] Whitepaper Discover how samples of real healthcare conversations are reviewed and analyzed together to reveal education gaps your brand can correct with educational materials.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FListening-for-Gaps-in-Patient-Education.html||target:%20_blank|”][/vc_column][/vc_row]

  • Physician Roundtable: Patient Education

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610098617{margin-bottom: 15px !important;}”] Physician Roundtable We interviewed four members of the Verilogue Physician Panel to address real-world challenges to patient education and opportunities for pharmaceutical manufacturers to provide physician support.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:%2Fresources%2F|target:_blank”][/vc_column][/vc_row]

  • Type II Diabetes

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610108729{margin-bottom: 15px !important;}”] Infographic In this Dialogue in Design infographic, Verilogue draws insightful conversational insights from our collection of exam room interactions in Type II Diabetes. What words do physicians use to describe ‘sugar’? This and more…[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FType-II-Diabetes-Infographic.html||target:%20_blank|”][/vc_column][/vc_row]

  • Four Patient Education Gaps You Shouldn’t Ignore

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610116529{margin-bottom: 15px !important;}”] On-Demand Webinar Verilogue has identified four primary types of patient education gaps that you shouldn’t ignore: Disease, treatment, lifestyle, and test results education. In this webinar we share suggestions for ways you can bridge these gaps,…

  • How to Use Physician-Patient Dialogue to Boost Messaging Impact

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610126097{margin-bottom: 15px !important;}”] On-Demand Webinar Watch this on demand webinar and join us as we examine three different language analyses Verilogue employs to uncover meaningful insights, and how these language insights can be used to create high-impact messaging for…

  • Dialogue Over Dialogue: Using the Customer’s Voice

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610134930{margin-bottom: 15px !important;}”] Expert Interview We discuss the importance of messaging language in healthcare marketing with Barbara Bickart, Boston University professor and expert in consumer judgment and decision making.[/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FPhysician-Patient-Communication-Infographic.html||target:%20_blank|”][/vc_column][/vc_row]

  • How to Create High Impact Messaging Using Natural Language

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610142362{margin-bottom: 15px !important;}”] Whitepaper Competition for consumer engagement is more aggressive than ever. Learn how natural, un-scripted language can be used to develop and refine a brand’s message platform. [/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FHigh_Impact_Messaging.html||target:%20_blank|”][/vc_column][/vc_row]

  • Physician-Patient Communication

    [vc_row][vc_column][vc_column_text css=”.vc_custom_1541610149842{margin-bottom: 15px !important;}”] Infographic A visual variety of facts from our database of real, recorded physician-patient conversations. Who are the most engaged patients? Least engaged? How does physician gender affect patient conversation length? This and more! [/vc_column_text][vc_btn title=”DOWNLOAD” link=”url:http%3A%2F%2Fww2.verilogue.com%2FPhysician-Patient-Communication-Infographic.html||target:%20_blank|”][/vc_column][/vc_row]